Storytelling principles from an ex newspaper editor(me!), million dollar mistakes, the big 7

Storytelling principles from an ex newspaper editor(me!), million dollar mistakes, the big 7 - and more...

Published 2 months ago • 1 min read

Hello [FULL_NAME GOES HERE]

I hope your week is going well! Dive into this selection of our latest Linkedin gems handpicked to spark your creativity and fuel your upcoming projects.

Cheers!

🔮 4 scripting principles from a former newspaper editor
It turns out these principles of storytelling are the same irrespective of whether you're writing a newspaper article or an advertising script. Here are my learnings from a former life editing a section of a national newspaper.

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🎉 The 7 High-Performing Display Ads We Make in Under 24 Hours
All 7 laid out for ya'

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🛎 Counterintuitive hack to reduce CACs by ~50% on Meta Ads
The biggest wins are sometimes the simplest.

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💰 The Million-Dollar Mistake
If nothing could go wrong, what could go wrong?

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💎 We scaled ad spend from $30k to $1.5M per month in 11 months
Here were the 5 inflection points that made all the difference.

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That's all for this week.

Have a great week ahead y'all!

Shamanth

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