Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Handling 'too good to be true' metrics, unboxing black boxes, a subscription apps workshop & more
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Hi [FULL_NAME GOES HERE], I hope this week is treating you well. In this edition, we've got some exciting updates and actionable tips to keep you moving forward. Dive in and explore what’s new! 📦 How to unbox Google UAC's black box without traditional targeting. 🎁 How to deal with ‘too good to be true’ Google UAC metrics 🧬 How to turn things around after a ratings drop. ** 🛑 Stop measuring the impact of ASO keyword optimization all wrong. 🔨 How to hammer down your Meta CPMs to improve performance. ** Ekaterina Gamsriegler, Growth and Marketing Lead at MIMO and friend of Rocketship HQ, is hosting the third and final cohort of her course, Unlock Your App's Growth and Maximize Revenues, starting November 4th. Previous editions have been very highly rated - and her episode on the Mobile UA show was hugely popular as well. If you've considered joining, now’s the perfect time—new content has been added, and the price has been significantly reduced. Join Now ** That's all for this week. Have a great week ahead, y'all! |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi [FULL_NAME GOES HERE], Hope your week’s been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game. Dive in and enjoy! 🚀 We’ve managed growth for 100+ productHere is why we don't use Google UAC for early-stage products. ** 🪓 After making 10,000+ UGCs, here are what we see as the big 4 performance killers.By fixing these key areas, your UGC ads will be polished - and these can form the bedrock of ROAS spikes in campaigns.** ⚔️ How...
Hi [FULL_NAME GOES HERE], I hope your week has been productive! In this edition, we’re diving into some exciting strategies and actionable insights to help you push your goals forward.Enjoy the read! 💡 Seasonal icons aren’t just cute artifacts for brand marketers.Here is how they can lead to serious revenue bumps.** 💰 I’ve managed $100mm+ in ad spend.Watch me analyze an account with 50,000+ ads in the Facebook Ads Library** 🚀 My DAILY checklist for a $10,000+/day Meta ad accountbased on...
Hi [FULL_NAME GOES HERE], Hope everything’s going well on your end! Here are this week's LinkedIn posts for your review. We’ve compiled some fresh insights that we believe you'll find both inspiring and actionable. 📌 LTV is a made-up numberthese are the situations where you do NOT rely on LTVs.** ❌ Stop asking, “What should my CTR and install rate be?” ...do this instead. ** 🚀 We scaled TikTok from 0 to $6,808/day in the last 89 days.Here’s how we did it. ** Opportunity to meet Meta product...