Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Killing ad spend, not testing creatives, and testing creatives.
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Hi [FULL_NAME GOES HERE], I hope your week is going well! Here are this weekโs insights, filled with fresh strategies and ideas to keep you inspired and moving forward. Enjoy the read! ๐ How to go nuclear: 5 questions to ask before killing ad spend to measure incrementality.โ Before you take that big step of killing your ad spend, here is what you got to ask yourself. ๐ฎ How we create 50-100 ad creatives in 24 hours. โ๏ธ Do NOT test creatives.โโ โHow Many Conversions Before Trusting Meta Ads Creative Tests?โ โ ๐ฃ Profitability or statistical significance? Bayesian or split tests?โ That's all for this week. Have a great week ahead y'all! |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi [FULL_NAME GOES HERE], I hope this week is treating you well. In this edition, we've got some exciting updates and actionable tips to keep you moving forward. Dive in and explore whatโs new! ๐ฆ How to unbox Google UAC's black box without traditional targeting.Learn how to take back control. ** ๐ How to deal with โtoo good to be trueโ Google UAC metricsfrom a 2024 Google Premier Partner** ๐งฌ How to turn things around after a ratings drop.Check out the three things we did. ** ๐ Stop measuring...
Hi [FULL_NAME GOES HERE], Hope your weekโs been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game. Dive in and enjoy! ๐ Weโve managed growth for 100+ productHere is why we don't use Google UAC for early-stage products. ** ๐ช After making 10,000+ UGCs, here are what we see as the big 4 performance killers.By fixing these key areas, your UGC ads will be polished - and these can form the bedrock of ROAS spikes in campaigns.** โ๏ธ How...
Hi [FULL_NAME GOES HERE], I hope your week has been productive! In this edition, weโre diving into some exciting strategies and actionable insights to help you push your goals forward.Enjoy the read! ๐ก Seasonal icons arenโt just cute artifacts for brand marketers.Here is how they can lead to serious revenue bumps.** ๐ฐ Iโve managed $100mm+ in ad spend.Watch me analyze an account with 50,000+ ads in the Facebook Ads Library** ๐ My DAILY checklist for a $10,000+/day Meta ad accountbased on...